Festival Mega Mall

Festival Mega Mall occupies one of the most prominent locations in New Assiut City, sitting right at its main entrance within the city's regional zone — making it the first point of arrival for everyone entering the city. The project is surrounded by the area's key thoroughfares and service roads, with easy access from every direction driving strong daily footfall. Its location serves more than just New Assiut's residents: it also draws visitors from Assiut and the neighboring governorates, establishing it as the leading commercial center in the region. Festival Mega Mall is an integrated commercial and administrative mall built to international standards, bringing together a diverse mix of restaurants, cafés, retail stores, and entertainment services.